Merchant Tools Wix

Omnibus Price History for Wix, explained

Under the EU Omnibus Directive, every price reduction must display the lowest price charged during the 30 days before the sale — with fines for stores that don't. This app records your Wix Stores prices, computes that legal reference and shows it under every discounted item on your product page. It never changes a price.

The weekend sale

You cut a price for three days. The law wants "Lowest price in the last 30 days: €27.00" next to the struck-through price — computed from real history, not typed by hand.

The inspection

A consumer authority asks how your references were computed. You download the compliance report and hand it over.

The multilingual store

Your site is in German, your customers in Austria. The line reads "Niedrigster Preis der letzten 30 Tage" — the site language picks the wording, seven languages included.

Install, publish your site, done: recording, computing and displaying run by themselves. The dashboard tells you at any time whether the line is on your product page and what it shows.

Step 1

Install in one click

From the Wix App Market, click Add to Site and accept the read-only permissions on your catalog. The app reads every product and variant price immediately and places its price line on your product page — the classic and the new Wix Stores product page are both supported. Then publish your site: the line goes live on the next reload.

  1. Add to Site → accept → the app opens its dashboard.
  2. If the Editor shows a progress window stuck at step 4/5, just reload it — the plugin is already in place.
  3. Publish your site.
Step 2

The legal line, on every sale

When a product has a compare-at price (the struck-through price), the line appears right under it: the lowest price of the 30 days before the sale started. It follows the variant the visitor selects, inherits your site's fonts and colours, and shows nothing on items that are not on sale — the Directive only requires it during a promotion.

A Wix product page during a sale: struck-through $270.00, sale price $220.00, and the line Lowest price in the last 30 days: $220.00
The new Wix Stores product page during a sale: the legal reference line, placed automatically at install.
A classic Wix product page during a sale: struck-through $2.00, sale price $1.50, and the line Lowest price in the last 30 days: $2.00
The classic product page: same line, here with the real pre-sale price ($2.00) recorded before the drop to $1.50.
Step 3

Your dashboard: status, prices on sale, one-click fix

In your site dashboard, open Apps → MT: Omnibus Price History. The first card tells you whether the line is on your product page — green when it is; otherwise an Add to product page button places it for you (Wix asks for your confirmation, then you publish). Below: how many products and price points are recorded, when the last full catalog sync ran, a Sync now button, and every discounted variant with its sale price, its previous price and the Omnibus reference currently shown to your visitors.

The app dashboard: product page status in green, price tracking counters, and the products on sale with their Omnibus reference
The dashboard: placement status, tracking counters, and the products on sale with the reference your visitors see.
Step 4

A compliance report for inspections

One line per promotion and per variant: when it started and ended, the sale price, the previous price, the reference price in force and whether the app had a full 30-day history. Pick 30 days, 90 days or 12 months and download the CSV — if an authority asks, this is what you show. The report is part of the Pro plan.

The compliance report table with a period selector and a Download CSV button
The compliance report: every promotion documented with its legal reference, exportable as CSV.
Step 5

Wording and rules, in seven languages

The settings hold the reference rule — lowest price before the sale started (the EU default) or a rolling window with the sale included —, the window length (30 days by default), an on/off switch for the line, and the wording in English, French, German, Spanish, Italian, Dutch and Polish. Edit any text and keep [price] where the amount goes; your site language decides which one is used. Changes reach the product page within a minute.

The settings: reference rule, window in days, on/off switch and the wording per language
Settings: rule, window, switch, and the wording per language.
Never touches your pricesThe app only reads your catalog and adds one line of text in the product page slot Wix provides. Products, prices and theme are never modified.
Always up to dateEvery price change is recorded within seconds through Wix notifications, and the whole catalog is re-checked every day.
Honest by designThe reference is always a price that was actually charged. With less than 30 days of history, the app uses the lowest price it observed and flags the item as partial history.
Both catalogs, both product pagesClassic and new Wix Stores catalog, classic and new product page.
Under the hood

How the reference is computed

The app records a price point each time a variant's price actually changes, starting the second it is installed. When an item is on sale, it looks at every price recorded for that variant during the 30 days before the sale started and keeps the lowest one.

DayPriceWhat the app records
1€30.00Regular price, recorded at install
12€27.00Price lowered — new point
20€30.00Back to the regular price
25€30.00 €19.90Sale starts → the line shows "Lowest price in the last 30 days: €27.00"

If a sale was already running when you installed the app, or started less than 30 days after install, the app only knows the prices seen since install: the dashboard flags the item as Partial history and the line shows the lowest price actually observed — never a higher, invented one. Limits stated plainly: references are computed in your store currency, and discounts applied by coupon at checkout are not part of the displayed price, so they are not counted.

Basic — free

  • Unlimited products, no limits
  • Price tracking of every product and variant
  • The 30-day lowest price line on your product page
  • Dashboard: status, products on sale, settings

Pro

  • 24-month price-history archive
  • Adjustable window and reference rule
  • Compliance report for every sale
  • CSV export as legal evidence
  • Priority email support

The line shows on every product in both plans: being compliant is not a paid option. What Basic does not keep is the past — it stores the history the current window needs, while Pro archives 24 months and unlocks the compliance report. History that was not kept cannot be recovered later.

Questions

What merchants ask

The line does not show on my product page.

Three checks: the item has a compare-at price (it is actually on sale); the dashboard's first card is green — if not, click Add to product page; your site has been published after the plugin was added.

A product has several variants. Which price is used?

Each variant has its own history. The line follows the variant the visitor selects. Before any option is chosen, single-variant products show their line; multi-variant products wait for a selection.

I changed a price but the reference looks old.

Price changes are recorded within about 30 seconds. The product page keeps the line for one minute — reload it after that.

What do I see in the Wix Editor?

A greyed example line where the real one will sit. Real values only appear on the published site.

Does the app slow my pages down?

One tiny script and one request per product page, cached for a minute. Nothing else is loaded.

Is the free plan limited in the number of products?

No. The line shows on your whole catalogue in both plans, however many products you sell. The difference is how far back the price history is kept: Basic keeps what the current window needs, Pro archives 24 months and adds the compliance report with its CSV export.